Google Employees Patent SEO techniques

A group of Google employees have filed a patent application (#20050071741) on how to optimize a site for increased rankings within Googles SERP

Based on the new Google patent here are the top 5 suggestions to better optimization for Google:

1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time.

2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links.
In fact, having great content is the best natural linking strategy.

3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website.
Don’t try to trick the search engines with lots of minor content updates.

5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

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When Google's Algorithm Changes

I have recently observed some changes within Googles Search Engine Results Page, indicating some sort of shift to it's algorithm. Searching for some validation and foresight, i came across a couple great observations:

"It has been known in search engine optimization (SEO) circles for quite some time that one could successfully implement what is referred to as a GoogleBomb. The best example was a search on the phrase "miserable failure". A search on those words within Google would show George W. Bush's biography at the White House website, in the top three or four results of the search results. This would occur, despite the fact that neither word in the search criteria resides on the White House website. At one time, Bush's biography had been in the Number 1 spot, but counter-bombing campaigns moved Bush's listing down the page a bit....

... my point was to show the importance of anchor text in a link to build the value of a web page in the Google search engine result pages (SERPS)."

"The "miserable failure" GoogleBomb came to exist within a loophole within the Google algorithms. Google puts a lot of value on the anchor text that points to a particular web page. It is part of their "one link – one vote" philosophy as to the value of a web page." -Bill Platt

So Google is constantly updating to close these loopholes, unfortunately the moment one closes the opportunity for another opens!! Keep yourself up-to-date or your web site has the potential to just disappear.

We can help.....Email Me.....Eric S.

How should you build your business online?

A great little clip from the QuickBooks Community web site, reinforcing the value and intricacies of Internet marketing for small businesses-

Q:
How do you know when to take your business to the Internet and how much should you put on? Should you start your own website or purchase a store from eBay or other sites like that? Your opinion would be greatly appreciated!
- Sioux1

A:
Every business should have an Internet component - you just really can't be in business without it. That doesn't mean that the Internet is your only form of marketing, but it's a great way to integrate many forms of marketing. With regards to your store question. Depending upon your long range goals, your own site may be the best bet. You can look at option like a Yahoo Store and then add an eBay presence as well. The one thing about marketing, including marketing on the Internet, is that you are best served by using all of the various tools out there like store fronts, web sites, RSS feeds and blogs to build and support your own brand.
- John Jantsch

Contact us to discuss building your online presence

Local Browsing online in order to purchase Offline

A new search directory has just recently popped up, joining the likes of Froogle and ShopLocal.com. With a focus on research facts online and locations for a potential offline purchase, this search engine allows users to take less of a sales pitch and more of an informative awareness to the table when it comes time to make the buy.

Does Local Search Need a Facelift or Is It Just You?

With local search becoming increasingly popular, shifted mainly by web surfers need to find more relevant results, most search directories actually fail to provide the consistent, relevantly organized data most searchers assume they should be seeing. This can severely damage a local businesses community status as for those searches they don't even exist.

Out of sight, out of mind really rings true in the local search realm, as many of your competitors have the opportunity of showing up in the results page and taking away a client willing to partner with your business if you were to appear.

In order to rectify this issue your best bet is to allocate 4-10 hours a week on research and development of your current web presence. If you or your business is new to search engine marketing then a little more time will be needed to initially develop a strategy, build your content and distribute your core data.

Finding a company to provide a one stop shop solution can be exhausting as many firms in the space have focused on providing very niche offerings that fill in just one piece of your online advertising puzzle. I know of one that can help.........

Who else spends at least 40 hrs a week online?

-Eric S.
Email Me

Local SEM 101, for Business Owners

We're adding to our Learn Online page of our website, and building a pretty good primer for business managers and business owners using, or considering, search marketing for their local businesses. We're adding to the content every few weeks. Check back or subscribe to our blog.