Yahoo! Yellow Pages Success
Info snippet from the street: just heard from a real estate-related merchant that Yahoo Yellow Pages continues to deliver results, even when other online tactics are very much underperforming. Their offline tactics are lagging far behind expectations. I certainly can't draw too many conclusions from this anecdotal evidence...but can say in this merchant's mind, Yahoo is a brand that continues to deliver results in a very difficult real estate-related market. We've heard a number of other good customer takes on Y! Yellow Pages, too.