When Google's Algorithm Changes

I have recently observed some changes within Googles Search Engine Results Page, indicating some sort of shift to it's algorithm. Searching for some validation and foresight, i came across a couple great observations:

"It has been known in search engine optimization (SEO) circles for quite some time that one could successfully implement what is referred to as a GoogleBomb. The best example was a search on the phrase "miserable failure". A search on those words within Google would show George W. Bush's biography at the White House website, in the top three or four results of the search results. This would occur, despite the fact that neither word in the search criteria resides on the White House website. At one time, Bush's biography had been in the Number 1 spot, but counter-bombing campaigns moved Bush's listing down the page a bit....

... my point was to show the importance of anchor text in a link to build the value of a web page in the Google search engine result pages (SERPS)."

"The "miserable failure" GoogleBomb came to exist within a loophole within the Google algorithms. Google puts a lot of value on the anchor text that points to a particular web page. It is part of their "one link – one vote" philosophy as to the value of a web page." -Bill Platt

So Google is constantly updating to close these loopholes, unfortunately the moment one closes the opportunity for another opens!! Keep yourself up-to-date or your web site has the potential to just disappear.

We can help.....Email Me.....Eric S.

Does Local Search Need a Facelift or Is It Just You?

With local search becoming increasingly popular, shifted mainly by web surfers need to find more relevant results, most search directories actually fail to provide the consistent, relevantly organized data most searchers assume they should be seeing. This can severely damage a local businesses community status as for those searches they don't even exist.

Out of sight, out of mind really rings true in the local search realm, as many of your competitors have the opportunity of showing up in the results page and taking away a client willing to partner with your business if you were to appear.

In order to rectify this issue your best bet is to allocate 4-10 hours a week on research and development of your current web presence. If you or your business is new to search engine marketing then a little more time will be needed to initially develop a strategy, build your content and distribute your core data.

Finding a company to provide a one stop shop solution can be exhausting as many firms in the space have focused on providing very niche offerings that fill in just one piece of your online advertising puzzle. I know of one that can help.........

Who else spends at least 40 hrs a week online?

-Eric S.
Email Me