Google Employees Patent SEO techniques

A group of Google employees have filed a patent application (#20050071741) on how to optimize a site for increased rankings within Googles SERP

Based on the new Google patent here are the top 5 suggestions to better optimization for Google:

1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time.

2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links.
In fact, having great content is the best natural linking strategy.

3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website.
Don’t try to trick the search engines with lots of minor content updates.

5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

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"Profile" Pages Abound!

Profile pages abound, as does the clutter and confusion. Local merchants are being inundated with all sorts of microsites, profile pages, detailed pages, listings, enhanced listings, featured listings, sponsor listings, etc, etc....and worse yet, each of these listing types has multiple affiliated brands, many requiring a Go/No Go decision by the merchant. The fear is the average merchant who recognizes the need to promote their business online just simply does not have that many "Yeses" in them and we risk frustrating and alienating those merchants who will "wait for it all to be sorted out or simplified". Cornerstone bundles many brands and listing types into its "meta-local" value paks and has seen good receptivity from local merchants who are busy running their businesses. We've found that whereas the lead brands certainly matter...Yahoo and Google...in many cases the gravy (and peace of mind) to the local merchant is the inclusion in organic and base inclusion across many brands.