Value of Turnkey Local Merchant Bundles?

Anecdotal evidence, at least, suggests some local merchats are fearful of piecemeal approaches to their online marketing strategies. Case in point, a services professional we work with has a lingering headache about the need to "get online"..."but not sure what comes first...the Internet address, capturing emails, a website, ads on Ggl" (my paraphrase). Thus, they have done nothing...til now, now that our team is getting the url, building a profile page that will soon capture new emails to add to his stack of business cards (that we will probably data enter) and promoting them with a bit of fixed placement and beginning the organic effort. PPC over time, perhaps. Good news is the industry has a new customer who finally has some relief, for a while at least.