How should you build your business online?

A great little clip from the QuickBooks Community web site, reinforcing the value and intricacies of Internet marketing for small businesses-

Q:
How do you know when to take your business to the Internet and how much should you put on? Should you start your own website or purchase a store from eBay or other sites like that? Your opinion would be greatly appreciated!
- Sioux1

A:
Every business should have an Internet component - you just really can't be in business without it. That doesn't mean that the Internet is your only form of marketing, but it's a great way to integrate many forms of marketing. With regards to your store question. Depending upon your long range goals, your own site may be the best bet. You can look at option like a Yahoo Store and then add an eBay presence as well. The one thing about marketing, including marketing on the Internet, is that you are best served by using all of the various tools out there like store fronts, web sites, RSS feeds and blogs to build and support your own brand.
- John Jantsch

Contact us to discuss building your online presence

Local Browsing online in order to purchase Offline

A new search directory has just recently popped up, joining the likes of Froogle and ShopLocal.com. With a focus on research facts online and locations for a potential offline purchase, this search engine allows users to take less of a sales pitch and more of an informative awareness to the table when it comes time to make the buy.

Does Local Search Need a Facelift or Is It Just You?

With local search becoming increasingly popular, shifted mainly by web surfers need to find more relevant results, most search directories actually fail to provide the consistent, relevantly organized data most searchers assume they should be seeing. This can severely damage a local businesses community status as for those searches they don't even exist.

Out of sight, out of mind really rings true in the local search realm, as many of your competitors have the opportunity of showing up in the results page and taking away a client willing to partner with your business if you were to appear.

In order to rectify this issue your best bet is to allocate 4-10 hours a week on research and development of your current web presence. If you or your business is new to search engine marketing then a little more time will be needed to initially develop a strategy, build your content and distribute your core data.

Finding a company to provide a one stop shop solution can be exhausting as many firms in the space have focused on providing very niche offerings that fill in just one piece of your online advertising puzzle. I know of one that can help.........

Who else spends at least 40 hrs a week online?

-Eric S.
Email Me

Ready to Search Near?

Our development continues on an innovative approach to local search nav and results rendering. We'll release a rev1 site in the first quarter of 2007...to address the increasing fragementation and intermediation making search results, especially local results that still confuse literal location data with merchant service areas, less relevent than ever in many search scenarios.

Adding to the challenges, data inconsistencies are on the rise as indiv sites gather and protect their base data sets...under the presumption that better base data (ie. better content) will make them standout. Doubtful, as not even the mediocre/poor results provieded to the many searchers of unmatched-scale Ggl still have a relatively high percentage of users spreading "best results" sentiment.

Hmm...seen Clusty, lately?