November 13, 2006

Too Local?
How Local is too Local? We never thought we'd say can be too local! We've had a real challenge delivering enough traffic to certain clients that want to target single counties or less in scope and reach...especially for tier 2 and tier 3 categories. Thus, we are refreshing KWs, adding depth via new search brands and venues and testing higher-priced KWs. Your insights are appreciated...CL


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